Strategic Web Design
Squarespace & Shopify design for ambitious businesses. Product manager with 8 years of tech experience building user-centered, SEO-optimized, conversion-focused websites.
I'm Sarah, and I have spent a decade in tech and eight years in product management. Three of those years were spent at Presidio Creative, managing Shopify builds for brands like OUAI, Avaline, and The Great. Before that, I was a PM at Stack Overflow.
These days, I split my time between my psychotherapy practice and web design consulting. The flexibility lets me take on projects I am genuinely excited about, and I get to work with companies and brands who need expert execution without the full agency commitment.
I focus on building sites that actually serve your customers and your business goals. I am based in New York and if you are too I am always happy to grab coffee and talk through your project.
Simplified, realistic packages for template-based builds with expert customization.
Perfect for service businesses, consultants, coaches, and professionals who need a beautiful website fast.
What you provide: All written content, images/photos, logo, brand colors/fonts
*Price varies based on pages, complexity, and add-ons
For product-based businesses ready to launch or optimize their online store.
What you provide: Product info, product photos, brand assets
Get a clear roadmap for what's working and what's costing you conversions.
Clear next steps you can hand to your team—no guesswork.
For projects that don't fit the standard packages or need more complex work.
Each project is quoted individually based on scope and complexity.
A selection of Shopify builds and ongoing management projects for DTC brands.
Ongoing site management including BYOB features, GWPs, and Recharge integration.
Full site redesign managing cross-functional teams and delivering on time.
Net new site build with BYOB functionality and Recharge integration.
Ongoing management with BYOB features and exclusive sales.
Site redesign with ADA compliance focus and integration management.
MVP site build with A/B testing and performance tracking.
Site management with PDP A/B testing and conversion optimization.
Net new site build with custom theme configuration.
Complete site redesign with improved UX and mobile optimization.
A 30-minute conversation about your goals and timeline.
Detailed proposal within 2 business days.
I coordinate with your team and send weekly updates.
Two rounds of revisions to meet your standards.
Final deliverables and documentation.
Ready to make Shopify work for you? Drop me a note and I will get back within 24 hours.