SMC

SHOPIFY MADE CLEAR

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Turn Shopify chaos into streamlined success.

Shopify product manager with 8 years of experience helping DTC brands launch, optimize, and scale their stores. I work independently on projects that need expert execution without full agency engagement.

✷ THEME BUILDS✷ SITE AUDITS✷ OPERATIONS✷ FRACTIONAL PM✷ THEME BUILDS✷ SITE AUDITS✷ OPERATIONS✷ FRACTIONAL PM

About

I have spent a decade in tech and eight years in product management, including three years at Presidio Creative managing Shopify builds for brands like OUAI, Avaline, and The Great. Before that, I was a PM at Stack Overflow.

These days, I split my time between my psychotherapy practice and Shopify consulting. The flexibility lets me take on projects I am genuinely excited about, and I get to work with brands who need expert execution without the full agency commitment.

I focus on building sites that actually serve your customers and your business goals. I am based in New York and if you are too I am always happy to grab coffee and talk through your project.

✷ OUAI✷ THE GREAT✷ MARGAUX✷ STASHER✷ ACURE✷ AVALINE✷ OUAI✷ THE GREAT✷ MARGAUX✷ STASHER✷ ACURE✷ AVALINE

Services

Clear packages for the most common challenges DTC brands face with Shopify.

Conversion Audit

Get a clear roadmap for what's working and what's costing you conversions

What You Get

  • Comprehensive report with CRO audit (homepage, PDP, collection, cart, checkout), site speed analysis, and ADA compliance check
  • Presentation walking through findings
  • 1-hour follow-up call for questions
Timeline: 2-3 weeksInvestment: $1,000

Systems & Ops

For teams that need better workflows but don't know where to start

What You Get

  • Everything from Conversion Audit
  • 1-on-1 interviews with up to 4 team members
  • Custom workflow documentation and coaching
  • Team training session
  • 30-day implementation support
Timeline: 3-4 weeksInvestment: Starting at $3,500

Launch Ready

You have a new design and a developer. I bring the Shopify expertise and project management

What You Get

  • Full project management of theme setup
  • Essential app integrations (up to 3)
  • Mobile optimization
  • Training on how to use your new site
  • Bi-weekly meetings and email support
  • 2 rounds of revisions
  • 2 weeks post-launch support
Timeline: 6-8 weeksInvestment: Starting at $5,000

Custom Project

Have something else in mind? Let's build a package that works for you

Examples

  • Fractional product management (ongoing support)
  • BFCM prep and execution
  • Migration support
  • A/B testing strategy
Timeline: FlexibleInvestment: Custom pricing

Recent Work

A selection of Shopify builds and ongoing management projects for DTC brands.

Management

OUAI

Ongoing site management including BYOB features, GWPs, and Recharge integration.

Redesign

The Great

Full site redesign managing cross-functional teams and delivering on time.

New Build

Deinde

Net new site build with BYOB functionality and Recharge integration.

Management

Avaline

Ongoing management with BYOB features and exclusive sales.

Redesign

Acure

Site redesign with ADA compliance focus and integration management.

Management

Stasher

MVP site build with A/B testing and performance tracking.

Management

Margaux

Site management with PDP A/B testing and conversion optimization.

New Build

People of Earth

Net new site build with custom theme configuration.

Redesign

Phils

Complete site redesign with improved UX and mobile optimization.

✷ DISCOVERY✷ PROPOSAL✷ EXECUTE✷ REFINE✷ LAUNCH✷ DISCOVERY✷ PROPOSAL✷ EXECUTE✷ REFINE✷ LAUNCH

How It Works

01

Discovery Call

A 30-minute conversation about your goals and timeline.

02

Proposal

Detailed proposal within 2 business days.

03

Execution

I coordinate with your team and send weekly updates.

04

Refinement

Two rounds of revisions to meet your standards.

05

Launch

Final deliverables and documentation.

Lets Talk

Ready to make Shopify work for you? Drop me a note and I will get back within 24 hours.